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Sony BRAVIA 1080p 3D LED HDTV, Black

Product Description

Sony BRAVIA 1080p 3D LED HDTV, Black Size: 40-Inch Product Description 3D Technology Checklist

This product is 3D-related. To help you get a great 3D experience, use the checklist below to ensure you have everything you need. 3D viewing requires:

A DisplayFirst, you'll need a 3D-ready display--whether it's a 3D HDTV, 3D projector, or 3D computer monitor. These displays have more processing power than standard 2D models for displaying 3D images in rapid succession. A SourceYour display may be ready for 3D playback, but you'll still need a device to read 3D content. This can be a cable box with a subscription to a 3D channel, a 3D Blu-ray Disc player, or a PlayStation 3 system. 3D Content3D content--the actual entertainment, in other words--will be played back using the source mentioned above, whether it's a 3D broadcast from your cable provider, a 3D Blu-ray Disc, or a 3D video game. 3D GlassesFor now, the vast majority of 3D HDTVs require glasses for 3D viewing. Many use powered "active shutter" glasses, others polarized "passive" glasses. You'll need one pair per viewer, and they'll have to be compatible with your display, whether they're the same brand, or a pair of "universal" glasses designed to work across brands. HDMI CableTo connect your source (such as a 3D Blu-ray Disc player) to your display, you'll need a high-speed HDMI cable. Cables with this designation feature bandwidth speeds up to 10.2 Gbps (gigabits per second), for carrying the 3D signal without any loss of quality. If you want to get more information about 3D, shop our 3D products, watch videos, or interact with other customers, we invite you to visit 3D 101, our customer center about everything 3D. Internet-Ready Television

Internet-ready TVs use your broadband connection to deliver dynamic content, whether it's streaming video from Netflix, new music from Pandora, or a quick glance at today's weather forecast.

Although there is overlap, each manufacturer offers a unique bundle of free or paid services, including streaming video and music, social networking apps, online photo galleries, news and financial updates, weather info, sports scores, and a variety of other smartphone-like applications.

Manufacturers continue to add new content to their offerings, keeping customers current through firmware updates, and making a bit of research a prudent step in your buying decision.

Learn more about Internet TVs, how they work, what services are offered by different manufacturers, and exactly what you'll need to get started at our Internet TV 101 customer center.

January 2011Looking for HDTV that delivers more of everything you want? Sony's 40-inch KDL-40EX720 3D HDTV may be just what you're after. Sony delivers state-of-the-art technology for even smoother high-speed action scenes and a vivid, lifelike picture. Simple Internet connectivity gives you streaming media, Skype video calling, access to your own files over your home network, and then some. And if you like your entertainment with an extra dimension, just add some 3D glasses for the ultimate in immersion.

3D video and cutting-edge HD technologies in an ultra-thin LED HDTV. Click here for a larger image Internet Access Plus Incredible Picture Quality--Even in 3D See It All in 3D

Enjoy incredible depth and a sharp, full HD 1080p picture from a leader in 3D technology (3D Active Glasses will be required, sold separately). Plus, the technologies that make a great 3D HDTV make for even better 2D programming.

Edge LED Backlighting

Experience the next level of picture quality and contrast with Sony's Edge LED Backlighting. This technology sharpens image contrast, giving an amazingly crisp picture that you'll notice right away. In addition to being more energy efficient than other backlighting technoligies, this also allows for a slimmer, sleeker design.

X-Reality Engine

Enjoy a vivid, lifelike picture experience. Sony's X-Reality engine brings out the best by analyzing each scene so you see sharpened images, and high-contrast detail.

Experience the next level of picture quality and contrast with Sony's Edge LED Backlighting. Access and share photos, videos and music on your TV by streaming them from compatible DLNA devices. Share your photos or listen to your favorite music via USB. Or add a USB Wi-Fi adapter for an easy home network connection. MotionFlow XR 120

See smooth and precise detail during fast-action scenes. Sony's Motionflow XR 120 technology for fast action movies and sports by reducing blur caused by quick camera movements, enhancing image sharpness, and overall creates a clearer picture.

Internet Streaming & Connectivity

• Internet Streaming & WidgetsEnjoy Internet favorites on your television. In addition to Qriocity, watch hit movies with Netflix, popular TV shows on Hulu Plus, or user-generated video on YouTube. Or listen to personalized music on Pandora, and plenty more--enjoy a huge selection of Internet content at your fingertips. And with Internet Widgets, you can access news headlines, weather updates, or play games while you watch TV.
• Skype ReadyEasily connect to family and friends live on your HDTV wherever they are with Skype! Enjoy free high definition Skype-to–Skype video calls from the comfort of your living room. Simply attach the Sony compact microphone/camera for Skype (required, sold separately) and see your friends on the big screen.
• Wi-Fi ReadyGoing wireless is easy with the UWA-BR100 Wi-Fi adapter (sold separately). Just plug it in and get ready to stream movies, photos, music and videos straight to your TV from the Internet or your home network. If you'd prefer a wired connection, use the built-in Ethernet port and you're all set.
• DLNA StreamingAccess and share photos, videos and music on your TV by streaming them from compatible DLNA devices like your PC, Playstation 3 system, network storage, etc.

Presence Sensor

Save energy when you're not around. This television's built-in motion sensor has the ability to scan the room and detect movement. If the sensor detects no movement, it automatically turns off the picture, leaving only sound. After more time and no movement, the TV turns itself off minimizing any unnecessary power draw.

Navigation Made Easy

Enjoy an easy-to-use menu that allows you to navigate additional content or adjust the picture settings while watching your favorite program.

Faster Start-Up

The Quick Start & Viewing feature enables this Sony television to go from 'OFF' to 'ON' 2-3 times faster than previous Sony televisions. Why wait for your entertainment?

USB Input

A handy USB port lets you share your photos on the big screen, or even listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device, and you're good to go.

BRAVIA Sync Compatible

If you've got other Sony devices in your home theater setup this will come in handy. Conveniently operate and control other BRAVIA Sync compatible devices--including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders, and Cyber-shot digital still cameras--all with one remote control.

LightSensor Technology

Enjoy customized picture brightness and save energy without lifting a finger. The built-in Light Sensor automatically adjusts the picture brightness based on the amount of light in the room. Get the best picture day or night, without any manual adjustments.

KDL-40EX720 Select Specifications Video Screen Size (Diagonal): 40 Inches Display Type: LCD Backlight Type: Edge LED Resolution: Full HD 1080p Tuner: Clear QAM/ATSC/NTSC Inputs HDMI: 4 (1 Side/3 Rear) Component Video (Y/PB/PR): 1 (Rear) Composite Video: 2 (1 Rear/1 Hybrid) USB 2.0 Ports: 2 (Side) RF Connection: 1 (Rear) Analog Audio Input: 2 (2 Rear) PC Input: DSub 1(Side), Mini 1(Rear) Ethernet 1 (Rear) Outputs Digital Audio Output: 1 (Rear) Analog Audio Output: 1 (Side/Hybrid) Weight and Dimensions Dimensions (WxHxD): 37 1/4 x 23 1/8 x 1 2/3 Inches (37 1/4 x 24 3/8 x 9 7/8 Inches With Stand) Weight: 24.7 lbs. (31.8 lbs. with stand) What's in the Box

Sony BRAVIA KDL-40EX720 40-Inch 1080p 120 Hz 3D LED HDTV, Remote Control (RM-YD063), Power Cable, Table Top Stand/Hardware, Documentation

Sony 2011 HDTV Comparison Series: BX320 BX420 EX520 EX523 EX620 EX720 NX720 HX820 HX929 Models: 22", 32" 32", 40", 46" 32", 40", 46" 32", 40", 46" 40", 46", 55" 32", 40", 46", 55", 60" 46", 55", 60" 46", 55" 46", 55" Panel Type LCD (CCFL) LCD (CCFL) Edge LED Edge LED Edge LED Edge LED Dynamic Edge LED Dynamic Edge LED Intelligent Peak LED HD 720p -- -- -- -- -- -- -- -- Full HD 1080p -- 3D Ready -- -- -- -- -- Video Processing BRAVIA Engine 3 BRAVIA Engine 3 X-Reality Engine X-Reality Engine X-Reality Engine X-Reality Engine X-Reality Engine X-Reality PRO Engine X-Reality PRO Engine Motionflow -- -- -- -- 120Hz XR120 XR120 XR 480 XR 960 Presence Sensor -- -- With Face Detection With Face Detection LightSensor Internet Video -- -- Internet Widgets -- -- DLNA -- -- Wireless LAN -- -- Ready Integrated Ready Ready Integrated Integrated Integrated Ethernet -- -- HDMI 2 2 4 4 4 4 4 4 4 Component (Y/Pb/Pr) 1 1 1 1 1 1 1 1 1 Composite A/V 2 2 2 2 2 2 2 2 2 Digital Audio Output Optical Optical Optical Optical Optical Optical Optical Optical Optical PC (DSub) 1 1 1 1 1 1 1 1 1 HDMI PC Input USB 2.0 Port 1 1 2 2 2 2 2 2 2 MP3 Playback JPEG Playback MPEG 1/2 Video Playback TV Guide Onscreen -- --
This review is from: Sony BRAVIA KDL40EX720 40-Inch 1080p 3D LED HDTV, Black (Electronics)
UPDATE 3/30/2011: Amazon has removed the 240hz tag from the product title but not the "whats in the box" section. As this 120hz product is no longer being incorrectly advertised as 240hz, I am re-adjusting the rating.

WARNING: Possible Deal breaker concerning this TV.

NOTICE: As of 3/24/2011, I noticed via the Sony Style website that they state the EX720 is now only 120hz, not this advertised 240hz. I hope this is a typo on Sony's end but if it is not, there is a serious case of false advertisement going on. I was specifically on the market to purchase a 240hz HDTV, as the price tag warrants it, and thus this may change the satisfaction level of this review. Before you purchase this product, make sure you know there may be a case of false information taking place regarding the refresh rate.

Update: It is confirmed that the this HDTV is NOT 240hz as advertised. It is only 120hz. The rating has been adjusted purely because it is false marketing and reveals little improvement over previous models which cost much less. One of the main reasons to get a 240hz HDTV for 3D is that you get 120hz per eye as the image flickers back and forth. If the refresh rate of the TV itself is only 120hz, this means you are only getting the 60hz experience when watching 3D. 60hz is what we are trying to get away from.

There is absolutely no excuse for false advertising, higher costs for features not present. If you are looking to get a 3D TV, make sure it is absolutely 240hz or else you are just wasting your money. If you want a TV but dont plan on using the 3D features, then this unit is ok but there are cheaper and better alternatives in that case.

***
Updated - Old Review:

The Sony Bravia 40EX720 is a decent 3D HDTV.

I was originally on the market for a HDTV in which to use as a computer monitor/gaming screen and after Sony revealed its 2011 lineup at CES 2011, I knew I had to get one.

The first thing I can tell you is that this TV is solid. I felt quite satisfied with the build quality (a bit of cheap plastic on the back, but I have yet to find a LED LCD HDTV that didnt have that feeling). Unlike the previous EX series HDTVs, the bevel on the bottom which looks grey in some pictures is actually a dark black. This was actually a downer for me as I kind of liked the grey strip on the bottom as seen in some EX7xx pictures. I love the menu system, it is a modified version of the 2010 menu system. The 2010 line of Bravia HDTVs made use of the Playstation 3 and PSP menu system to the point where they were practically identical. The EX720, and by my guess all the 2011 models, opted out of the PS3/PSP menu design in favor of a more streamlined version. It grows on you and generally I find it much more visually appealing and easy to navigate.

The remote is perhaps the best thing this tv has going for it. It has some handy buttons that work better than one would expect. The 3D button on the remote turns the tv into stereoscopic 3D mode, one more press and it turns it off. You can watch anything in 3D as the Bravia will emulate the 3D effect for non-3D content. Other remote buttons include a quick netflix toggle, internet video, Qriocity as well as a very handy HOME button.

The internet video works like a charm as well. I managed to watch youtube videos straight from the TV as well as browse online music libraries, though it was a tad sluggish (High Speed Cable).

Plugging in a USB drive with some short films on it worked as well. The TV will recognize the USB device and then you can go ahead and access what you wish to watch or listen to from it. There is no demo built into the tv for video, but there is one music track and a few pictures automatically installed on the TV.

No dead pixels. Lighting is even across the entire screen. Great black levels. Semi-Glossy screen (the mix between a glossy and matte). Color a bit faded, low bright levels. Certain colors seem washed out, and even at the most vivid settings, the color is a bit lack luster. This may have to do with the back lighting being minimal.

The EX720 may not be the best HDTV Sony has to offer for 2011, but for its features and capability... I would say its a competitor for sure.

Note: The North American EX720 was assembled in Mexico and the current LCD panels are the same Samsung uses. This may or may not be a problem for some TV buyers.

HDTV is NOT 240hz as advertised, but 120hz. In 3D, you will only get a 60hz experience (120hz divided by 2, 60hz per eye for stereoscopic).